Fleur de Sel : Business Insider

Documentaire
Écrit par David Guersan

500K views so far

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500K views so far 〰️

Fleur de sel is a rare, unrefined salt made in western France by evaporating seawater slowly in 2-centimeter-deep ponds. Fleur de sel is a salt that dissolves slowly, so its taste lingers in the mouth.

But just about every step of the process to get this salt is difficult. Before harvesting, the wind has to be perfect. And during the harvest, salt producers need to be ready to collect the precious salt at any moment, or they won't make a profit.

Even if they seize the right moment, the salt has to dry for an entire year before it can be sold. In France it costs 230 times the price of table salt, and can sell for $420 per kilogram in the US. So, is it always worth it to produce fleur de sel? And why is it so expensive?

David Guersan

Documentary Filmmaker
Born in the Parisian cradle, under the influence of a journalist father, I inherited a fascination for narratives that awaken the imagination and defy reality. This passion for exploration and storytelling guided me to a distinguished filmmaking career, where my works have traveled from the local scene to global screens, honored by platforms such as Ushuaia, France TV, the BBC, Vice, and Aljazeera.

My quest to capture the essence of humanity through the lens led me to boundless cinematic adventures, from the mysterious depths of Paris to the vigor of Arctic dog sledding races, revealed in my documentary on France 3. In collaboration with journalistic minds like Christine Oberdorff, I've woven narratives that resonate deeply with the soul, each of my projects being an expedition into the unknown, an anthem to the human adventure.

My journey is a constant balance between light and shadow, each frame telling a story larger than life, a perpetual quest to illuminate untold narratives, making the ordinary extraordinary.

https://www.davidguersan.com
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